TIMELINE

Current for AFFIRM | Communication Blueprint & Playbook

Engagement Begins | Nov 29

AFFIRM signs agreement to engage Current in an audit of the organization’s media assets, messaging, and development of an official communication blueprint and playbook (with one on one media training provided.)

Information Gathering | Nov 29—Dec 1

AFFIRM shares media and leadership information with Current. Hard stop on collection of materials: December 1.

Current R & D | Dec 1—3

Current’s internal research and development period. Review of supplied materials.

Session One | Dec 5 & 6 • New York City

Leadership from Current and AFFIRM gather for first in person information session. Current raises questions. Messaging and media communication strategy addressed.

Session Two | Week of Dec 26

Leadership from Current and AFFIRM gather for second in person information session. Strategic retreat.

Session Three | Week of Jan 7

Leadership from Current and AFFIRM gather for third in person information session.

Communication Blueprint | Jan 21

Leadership from Current presents official communication blueprint to AFFIRM.

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